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Building a brand is hard work and requires intentional steps. It’s not an exit strategy or an alternative to a job you hate. Regardless whether you're a side hustler, corporatepreneur, blogger, new business owner, or just broke and inspired, I teach you how to monetize your expertise simply by being who you are. Why? I've done that since 2011. I created my blog to find and share shortcuts in life and in business. I'm here to help you figure things out faster, while spending less money and mental energy.

I want to inspire you to build the brand of your dreams so that you can turn your influence into income and your passions into payables. 

Now Here's a Proper Introduction

I'm Emmelie De La Cruz, a marketer who turned her layoff into her legacy. I built my business as a personal branding strategist and digital marketer, best known for my ability to help millennials monetize their personal brands and use their skills to create a sustainable business. The right brand will attract any opportunity you want and allow you to make money on your own terms. 

I graduated from the prestigious (and expensive) S.I. Newhouse School at Syracuse University, where I discovered my love for digital marketing and branding. Throughout my 6 years as a marketing automation specialist, I have worked with clients in various industries including fashion, health and wellness, politics, education, book publishing and entertainment just to name a few.

When all is said and done, I want to be remembered as the woman who changed the way our generation approaches making a living. In addition to my love for beauty, fashion and passive income, I'm a proud member of the Beyhive, so that makes me part Latina and part Beyonce. My friends call me the Beyonslay of Business and I don't stop them. (No seriously, I have a problem.)


I'm tea on somedays but crown apple on Most.


How to Build a credible Blog or Brand fRom Scratch


How to Increase Your Social Media following and website traffic


How to grow Sales from your business or website




How to increase your exposure and credibility with digital marketing, press and public speaking












This site contains paid sponsored posts from brands and some contextual affiliate links. An affiliate link means that I receive a small commission when you purchase the products that I recommend in my posts. This comes at no additional cost to you, and I don't endorse or recommend anything that I haven't used or tried. 

This blog is a personal blog written and edited by me. This blog accept forms of cash advertising, sponsorship, paid insertions or other forms of compensation for exposure via content.

The views and opinions expressed on this blog are purely my own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question.

Any products which have been gifted or provided to me for review is noted with an italicized disclaimer or c/o (courtesy of) within the post and are only posted if a good fit for the brand and aesthetic. Any sponsored giveaways or posts will be noted as such.

Last updated August 14, 2016.