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How to Address Current Events (Racism and Police Brutality) In the Workplace

I write this with a heavy heart, as we continue to have to live through trauma after trauma and carry on with business as usual. We are expected to endure pain and continue working without interruption, while the companies and people we work for and with do one of three things: stay silent, make a bland statement, or add "educating everyone in the workplace on racism and race relations solutions" to our job description. 

Issa NO for me, dawg. 

As I talked to my best friends over the...

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3 Must-Have Back-End Marketing Strategies That You're Ignoring

Quarantine changed business forever. Brands are figuring out how to survive as direct-to-consumer vs. retail, ecommerce has seen exponential growth, DIY trends are soaring, and corporate offices are making remote work permanent. If your brand is also looking to pivot to online, these essential backend marketing strategies will help you maintain the momentum you may have gained during the lockdown period. They can also help you if your business levels have stayed the same or even dropped.

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Front-End Marketing vs. Back-End Marketing

 






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What is Front-End Marketing?

Front-end marketing focuses on compelling content and brand messaging to hijack your target audience’s attention. The main goal of front-end marketing is to generate leads and convert them into customers. It’s relatively easy, which is why many marketers focus on it. However, many front-end strategies, such as...

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Pandemic Pivot: How to adjust your marketing during Covid-19 and crisis

 

As many of you know, I'm the digital marketing manager for The Lip Bar in addition to the work that I do consulting with brands and teaching the First Funnel Accelerator.  When the pandemic hit, I was shook! I didn't know how our revenue would be impacted or how my clients would be affected in their business. What I did know was that I needed to pivot. 

Pivoting during this crisis requires an adjustment to your marketing strategy and how you communicate with your customer....

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Sermons Every Entrepreneur Needs to Hear

Many people ask me about what books I've been reading, and who I turn to for coaching and entrepreneurial guidance. Can I keep it really real with y'all? My business and my life elevated when I turned the pages of the Bible and when I started listening to myself and to God. I stopped filling myself up with the ideas and opinions of others and started pouring into myself the Word I needed to hear to receive God's grace.

While I'm not perfect, I know that my growing relationship with God is one...

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How To Properly Set Business Goals for the New Year

In order to succeed in business, you need to learn how to set business goals. Why? Without goals, you will never know if you are on track, or be able to create the right kind of strategy to reach them. If you don’t know where you’re headed, how do you expect to get there? Let’s look at what your business is probably like right now.

You have no idea how much you’re going to make next month, also known as projections. You aren’t entirely sure what you made this...

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Does your business need a Facebook Messenger Bot?

If you've been to my website lately, or even connected with me on Facebook, you’ve probably noticed that I have been using Facebook bots to engage with my audience. Because let's be real, I'm only one person and can't be readily available 24/7. A Facebook bot allows we to hold an automated sales conversation at any time. Now the question is, does your business need a Facebook messenger bot?

Let's be honest, it’s really, really overwhelming when you get the same questions, send the same...

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How to Make Money Online Without Your Own Product or Service

This is you: you have been creating amazing content for your blog for quite a while now: months, maybe even years, but you’re still clueless on how to make that a viable business. You don’t know what to sell, and you aren’t even sure if you want the responsibility of selling anything at all. You’re a content creator. You want to write, make YouTube videos, teach courses, design shirts etc. without the hassle of having to constantly market yourself and hustle for every dollar. You my friend,...

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How To Create and Sell Merchandise By Dropshipping

You may have noticed that I have my Melanin Magic store where I sell merchandise like shirts, notebooks, jewelry and travel mugs. I've had that for a couple of months, and although I haven't been promoting it as much as I should, it does provide me with a couple of coins here and there. Thus, a lot of people have been asking me how I sell products,where do I get mugs printed,where do I get shirts printed and all of that stuff. You'll be happy to know that I do not have the time,energy,or...

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This is How I Made $8K Online with Little Work

I know you probably saw the title and were like: “What in the hell? Teach me your ways, Emm!” Well, that's exactly what I plan on doing, but before I dive into the breakdown about how I make money with my personal brand, I need to give you the backstory. Early on in my business, I realized that I hated one-on-one coaching and wanted to make more money without having to be physically present. It was a struggle to have a completely service-based business online with a full-time job as well. I...

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