This is you: you have been creating amazing content for your blog for quite a while now: months, maybe even years, but you’re still clueless on how to make that a viable business. You don’t know what to sell, and you aren’t even sure if you want the responsibility of selling anything at all. You’re a content creator. You want to write, make YouTube videos, teach courses, design shirts etc. without the hassle of having to constantly market yourself and hustle for every dollar. You my friend, want to make passive income.
If you've been wondering how to build a personal brand, or why you need one in the first place, you need to hear this. The most important thing to know about personal branding is: In order to get people to buy from you, you need to get them to trust you. People buy from people that they know, like and trust. As a business owner, it becomes your responsibility to develop your audience's trust, because nice pictures and great websites are not going to they key to making sales.
You've had these ideas in your head, and you need to figure out how to build your personal brand to execute it. There's so much information on personal branding out there that it probably left you overwhelmed and even more clueless than when you started. I feel you. At times, it can be so discouraging to see your peers breeze by you into success as you struggle to build your brand. Before I allow you to keep feeling sorry for yourself, let's analyze why they breezed by you in the first place. Are they smarter than you or are they outworking you? It's easy for you to get into a rut about your lack of progress, but you're probably the reason you're in the rut to begin with. Yep, I said it.
When someone searches your name, what shows up? Whether you are building a brand for your career or a business, you need a website. However, not all sites are created equal, and they shouldn't be. Depending on the purpose of your site, personal or professional, there are going to be some key components that you don't want to overlook. Online portfolios and websites are both marketing tools that will attract or repel your audience depending on the design, presentation, and content. A professional online presence - if developed properly - gives you a competitive advantage over your peers. This blog post will teach you everything you need to know to build a next-level website.
If you're a loyal snapper, you probably opened this blog post ready to be outraged. If you're on the fence like I've been, you're hoping to find answers on which platform to commit to. Either way, we all need to cut Instagram Stories some slack and accept that it's here to stay. While yes, this new feature is a clear ripoff of Snapchat stories, this isn't the first time platforms have borrowed from their competitors. Here are some examples:
- Instagram offered filters first, Snapchat took it up a notch.
- UStream introduced live-streaming, and Periscope made the experience mobile.
- Periscope offered an opportunity for live video, Facebook Live was introduced.
- Twitter introduced hashtags and handles, they are a staple for many social networks.
Why are you waiting until you launch your blog, brand, or business to grow your social media following? Wouldn't it be more productive to grow your social media following as you finalize whatever you’re working on, so that when you do launch you aren’t launching to crickets? It's a lot easier to grow and scale a new venture when you have a built-in audience ready and willing to listen. And you can build that audience with your personal brand. You can start building trust by focusing on adding value even without something to sell. You need to humanize before you monetize. People buy from people they trust - people, not anonymous brands. Your job is to build that trust by telling your story and communicating your expertise.
Personal branding: a puzzle only a few have solved. We have seen icons like Jay-Z, JLo Oprah Winfrey and the Kardashians create global brands that span across industries. From books to shows to endorsement deals, these personalities have created multi-billion dollar empires with their names alone. Although these examples are exclusive to the entertainment realm, there are many other examples such as Melinda Gates, Malala, J.K. Rowling and Martha Stewart that we can identify. What are some of the common components of having a solid personal brand? A successful personal brand has multiple must-haves that include: