Pop of Color: What to Wear to a Conference

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In case you didn't know, conference season is upon us. I published a whole list of the best conferences for entrepreneurs, bloggers and freelancers, and have attended two of them this week alone. The grind is real y'all. I wanted to share what to wear to conferences and why I'm strategic around my outfits to these kinds of large events. The fall tends to be a very busy time because everyone is bouncing back from summer and buckling down for the last quarter of the year. Fall, in addition to the fabulous fashion choices it provides us, is also prime-time networking season. Too many people aren't deliberate about how they communicate their personal brand and executive presence offline, which can cause them to be less impactful. There are some things you should consider next time you're wondering what to wear to a conference event.

Why Your Personal Style Should Communicate Your Personal Brand in What You Wear to Conferences

Consistency

Your brand should be consistent both online and offline. You cannot be serving face and giving us fun and fleeky on Instagram, but then be dull and unimpressive in person. Keep your personal brand consistent by dressing yourself authentically. Just because it is a more formal professional event, that doesn't mean you need to pull out a full pant suit, complete with kitten heels and a briefcase. The idea of what a professional woman looks like has changed. It's less important to maintain the status quo, and more critical to be consistent in how you communicate your value.

@@Your outfit will speak way before you open your mouth. Here's what to wear to conferences:@@

Compliments

Compliments are the easiest way to get a conversation started. Whether it is a bright pair of shoes, a metallic tote or a statement necklace, give people a reason to say great things. Not everyone's personal style will be as bold as mine. Think about what that could be for you. Is it a pashmina that you throw on to combat the arctic-level cold in most venues? Consider cool frames for your glasses or a pin that you wear. What better way to easily strike up a non-awkward networking conversation than by receiving a compliment with a smile?

When I attended SHESummit 2015, I wore these bright blue shoes. Throughout the day, women would stop me to tell me they loved my shoes and bag. I used that opportunity to ask their name and what brought them to the event. Give people a reason to approach you.

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@@Your Personal Style Should Communicate Your Personal Brand at Conferences. Here's why:@@

Coordination

I don't know about you, but I go to conferences to make connections. I like to use this time to nurture relationships that started on Twitter and Instagram, or get on the radar of some new contacts. One easy way to win at networking is to capitalize on the networking and lunch breaks by setting up mini meetings. Find like-minded conference attendees via the hashtag(prior to the event) and plan to meet for lunch or between sessions. By wearing a stand out accessory, it will be easy to coordinate with them because they will know how to identify you.  If you rather just wing it, you can easily tweet this on the day of: Hope to have lunch with some ____(adj.) ladies/gents. If you're up for it, find me at______ (meeting place). I've got on blue heels. #ConferenceHashtagHere

Outfit details: Black + White Dress - Necessary Clothing // Electric Blue Pumps - Strawberry // Electric Blue Suede Bag - Strawberry

Need help thinking up how to communicate your personal style? Holla at me on Twitter or Instagram.  @@Hey Emm, I haven't figured out this personal style thing. Help!@@

Too many people aren’t deliberate about how they communicate their personal brand and executive presence offline, which can cause them to be less impactful. There are some things you should consider next time you’re wondering what to wear to a conference event.

Share this why don't you? @@The 3 C's on Personal Style in Professional Settings@@

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