How to Drive More Traffic to Your Blog with Twitter

Mastering social media promotion is both an art and a science. It’s a combination of enticing copy and accurate scheduling. Now, before I dive into how you are going to promote your content on Twitter at least 7 different times, I need to address the idea that self-promotion is annoying or spammy. You aren’t annoying if you’re adding value. And if we are being really honest, half of the time, your followers aren’t seeing your content for you to annoy them anyway. People want what you have to offer, because it’s good. If it’s not good, that’s an entirely different problem. Are you afraid to share because you aren’t proud of your work and know you can do better? If you are putting out the best content you can produce, you wouldn’t want to hold back from sharing it with the world. Just wanted to get that out of the way early on in the post, because mastering self-promotion requires a mindset shift. Assess if your concerns with self-promotion are externally or internally driven. If you think and feel like an inconvenience, you will make yourself one. Don’t be that person. You have something of value to offer, and your audience wants to consume it. If you don’t bet on you, who will?

@@When it comes to self-promotion, you aren’t annoying if you’re adding value.@@

If you clicked into this blog post, you probably make one of these two mistakes:

  1. You don’t share your content often enough. You share a few times and forget about it.

  2. You don’t treat Twitter like a separate channel. You only share the title and link of your posts.

Consistent promotion isn’t easy, because part of it is figuring out how to say the same thing over and over again on social media. You spend hours writing your blog posts, so it’s only right that you promote them as much as possible. If you spend an hour writing a post, you should dedicate at least 20 minutes to promoting it, especially since the average lifespan of a tweet is about 18 minutes. With the average person following a couple hundred accounts on Twitter, there is no denying that all of your tweets will not be seen by all your followers. Hence why repetition is key. Increase the traffic to your site and content by sharing blog posts consistently according to a schedule. Don’t worry, I will provide you that schedule later in the post. Consistently resharing can seem spammy, but it is acceptable and even encouraged, because the feed goes quickly and your audience may miss your update. Think about tools like Meet Edgar and Buffer that make it easy for content to be re-shared. They wouldn’t exist if it wasn’t a best practice in the social media space.

How To Promote Your Blog Posts on Twitter

By switching up the titles and using different images with each post, you can diversify your updates to be more organic and well received.Throughout my years as a community and social media manager, I have tried multiple tools and systems to get the job done and have finally settled on one that works very well by keeping me organized, but also streamlining all the inevitable copying and pasting of links and titles. Here is an example of my posting schedule that I use with a tool called CoSchedule.
 

 

CoSchedule begins at $19 per month and worth every single penny. Did you see that video above!? Sign up for the free trial, and you will wonder why the heck you have been doing it manually for so long. But, if you aren’t willing to make the investment aka you're cheap, then you can do it manually using tools like Hootsuite or Buffer.  (Happy to answer any questions your may have on those or share some tips on using CoSchedule. Just shoot me a message.) 

First, decide on the kinds of post updates you want to share.

Wherever you write your blog posts, you will want to add in the prompts for the kinds of updates you want to share on your channels. You won’t always use them all, but below are the ones that I use. I aim to create a least 5 different kinds of updates.

1. Ask a question.

2. End the update with a question.

3. Include a fill-in-the-blank question.

4. Write it in a sentence.

5. Use relevant hashtags in the update.

6. Attribute and tag other accounts.

7. Include a comment.

8. Pull a statistic or quote from article.

9. Switch the title around.

10. Give the key takeaway of the post

 

Here is what that would look like in practice:

Original post and link: The 2 Enlightening Twitter Metrics We Often Ignore http://bit.ly/1L001wX

1. Ask a question.

Not sure what to do with all those #Twitter metrics? Here are two insights to watch: http://bit.ly/1L001wX

2. End the update with a question.

The 2 Enlightening Twitter Metrics We Often Ignore http://bit.ly/1L001wX – have you ever considered these important?

3. Include a fill-in-the-blank question.

_____ + _____ are two important #Twittermetrics to monitor (Find out which metrics matter most here http://bit.ly/1L001wX)

4. Write it in a sentence.

The are 2 enlightening Twitter metrics that you shouldn’t ignore http://bit.ly/1L001wX

5. Use relevant hashtags in the update.

The 2 Enlightening Twitter Metrics We Often Ignore http://bit.ly/1L001wX #socialmediaanalytics #data #cmgr

6. Attribute and tag other accounts.

The 2 Metrics You Are Ignoring http://bit.ly/aVd9s6 // featuring examples from @Person1 and @BrandX

7. Pull a statistic or quote from article.

According to Nielsen, 92% of consumers trust recommendations over advertising. These metrics show how well you’re doing in this area: http://bit.ly/1L001wX

8. Include a comment.

Never thought about this. Easy way to find your most influential and interactive users: http://bit.ly/1L001wX

9. Switch the title around.

Metrics You Can’t Ignore on Twitter http://bit.ly/1L001wX

10. Summarize the post.

Stop ignoring your retweet reach + influential followers. They make all the difference. http://bit.ly/1L001wX

@@How To Share Content on Twitter without Being Annoying@@

 

Schedule Posts

Once you have all of your copy for your posts, decide which ones will be paired with images and which ones will be repurposed for other channels. Here is an example of a pretty standard resharing schedule: Share the moment that you publish, later that day, the following day, 3 days out, 5 day out,  7 days out, 9 days out, 11 days out, and monthly after that. CoSchedule makes this easy to do, but you can use a tool like Buffer or Hootsuite to do it as well.

 

Hustle Hack for Twitter Sharing

If you aren’t Google Analytics savvy (which you should be by now) use BuzzSumo to run a report of all our blog posts, sorting them by social media shares. From there, export them all into a spreadsheet so you can easily find content to link to within new posts, identify what content did better than others, and what content you want to reshare. Take your top five blog posts and create at least five different kinds of social media updates for each. Resharing content, especially on Twitter, has proved successful for those who’ve embraced it. With everything that you have going on however, crafting the copy can get tedious. I hope that my system helps make your life a little easier and your blog a little more popping.