Never underestimate the power of your personal brand – especially in a creative field. Whether you’re a writer, designer, musician, or another type of artist, to find a job in your industry you can’t justpossess talent, you have to be able to sell others on that talent. As a writer who has already achieved a number of my career goals by cultivating a personal brand, here are my top 3 tips for creatives learning how to represent themselves as artists!
You can maintain your visual brand by always including the same photograph with the biography you submit to accompany your writing.
For other fields: Think about what identifiers others in your field use. For example, if you’re a musician, your visual identifier might be your band’s logo.
2. Create Your Own Voice
For all creatives, keeping a professional blog and updating social media profiles are both great ways to present your brand to the public. It’s just as important to stay consistent in the way you textually represent yourself through these mediums as it is to stay visually consistent. To create a voice that resonates with your audience and communicates your brand’s vision, ask yourself the following and choose language that reflects your answers:
· What sets yours apart from other creatives’ brands? – Is your work humorous? Dark? Inspirational? · How familiar do you want to be with your audience – Friendly? Professional? · What mood would you like to evoke – Serious? Playful? · Who is your audience? – Age? Education level? Skillset? Dialect?
For writers: Developing your own unique voice is important in generating successful creative work. The best way to find your voice is to write… and write... and write. As you your talent matures through experimentation with different styles, you’ll notice that your true voice will come to you more easily. For other tips specific to writers, read my 5 Ways to Get Noticed and Earn a Full-Time Writing Job.