Top 3 Branding Tips for Creatives


PictureNever underestimate the power of your personal brand – especially in a creative field. Whether you’re a writer, designer, musician, or another type of artist, to find a job in your industry you can’t justpossess talent, you have to be able to sell others on that talent. As a writer who has already achieved a number of my career goals by cultivating a personal brand, here are my top 3 tips for creatives learning how to represent themselves as artists!

1.     Create a Visual Brand
If you want to be recognized in your field, you’ve got to have a consistent look throughout your work. For instance, the color scheme, typography, and logo for your website should match the visual theme on your business cards, resume, etc. Keeping the presentation of your work uniform in design will make it easier for both potential employers and your audience to identify your creations.For visual artists: Your visual brand will not only be how you’re recognized, but will also be a display of your skills. Take extra care in deciding how you want to portray yourself visually.For writers: You won’t always be able to dictate design when others publish your work.

You can maintain your visual brand by always including the same photograph with the biography you submit to accompany your writing.

For other fields: Think about what identifiers others in your field use. For example, if you’re a musician, your visual identifier might be your band’s logo.

2.     Create Your Own Voice

For all creatives, keeping a professional blog and updating social media profiles are both great ways to present your brand to the public. It’s just as important to stay consistent in the way you textually represent yourself through these mediums as it is to stay visually consistent. To create a voice that resonates with your audience and communicates your brand’s vision, ask yourself the following and choose language that reflects your answers:

·  What sets yours apart from other creatives’ brands? – Is your work humorous? Dark? Inspirational? ·   How familiar do you want to be with your audience – Friendly? Professional? ·  What mood would you like to evoke – Serious? Playful? ·  Who is your audience? – Age? Education level? Skillset? Dialect?

For writers: Developing your own unique voice is important in generating successful creative work. The best way to find your voice is to write… and write... and write. As you your talent matures through experimentation with different styles, you’ll notice that your true voice will come to you more easily. For other tips specific to writers, read my 5 Ways to Get Noticed and Earn a Full-Time Writing Job.

3.     Evolve

Creating a brand that is consistent doesn’t necessarily mean creating a brand that is stagnant. Learning and adapting to new trends and technology in your medium is paramount to staying ahead of the curve. As you grow as an artist, your personal brand will grow with you. Think of it as you’d think of a corporate brand: in order for a business to portray a certain image, its brand must change over time to reach an audience.

About the Author: Brittany Behrman began her writing career reporting for her college newspaper and authoring two sponsored blogs. After earning her B.A. at Rutgers University in Journalism and Media Studies in 2009, her personal brand helped her secure a fulltime creative copywriting position at a top website for online colleges, eCollegeFinder.org.