Honesty Hour: I sucked at selling. Getting proposals signed and closing deals are not on the list of my favorite activities. I adore creating content, but the reality is, in order to survive as an entrepreneur and a marketing professional, you need to close more deals. I have recently taken multiple monetization classes and send out multiple pitches a week to brands. I have become more unapologetic about asking for the sale and have been a lot more comfortable discussing my paid products and classes on social media. However, there is a tool that is helping me stand out when sending proposals to brands: Tilkee. To close more deals, you need to over-deliver and follow-up at the right time. Here’s how.
Make your proposal stand out.
Whether you are in B2B sales, B2C sales, or pitching clients, companies and the media, you have to capture their attention. I get pitched all the time as the social media marketing manager for a start-up and by SEO and business tool companies who want to work with my brand. Over time, all of those sales emails and pitches start to look the same and get redundant. If you want to really impress your prospects (or potential customer), eliminate all the attachments. Yes, the email attachments. Imagine being able to have all of your documents and assets organized and presented in one place. I know for me, my media kit alone is too large of a file to send via email. Tilkee eliminates the need to have multiple Dropbox or Google Drive links and attachments, which changes both the creation and the viewing experience. Take a look at this example so you can see what I mean.
Related: How to Send Better Networking Emails
Track the proposal.
Creating and sending the proposal is only the tip of the iceberg. The real work begins now that you need to close the deal and get the proposal signed by your future client. It’s hard to gauge your prospect’s interest when you don’t know if they opened the proposal or actually read it. Is it being passed around and reviewed? Are they reading through it, or just took a glance at it? By using this sales management tool, the moment that your proposal is opened and viewed, you will receive an email with stats on how engaged your prospect was. Who doesn’t want to know the scoop? By knowing what part of the pitch or proposal the viewer spent the most time on, you can adapt your follow-up conversation and pitch. This will increase your ability to close the deal.
@@Asale is an ongoing conversation between you and the prospect. Here's how to close more deals@@
Call at the right time and say the right thing.
It might not be immediately obvious why you would want this kind of data, so I will share an example with you. If you send over a 3 document proposal and find that your prospect spent the most amount of time looking at the deck of the brands that you have worked with in the past, you will want to highlight some case studies and give concrete examples when you speak again. For them to have spent the most time there, means that they were interested in the social proof or trying to figure out how they fit in. Using a tool like Tilkee will help you increase your conversions and save you time.
If you have ever networked or sold anything in your life whether online or offline, you should know that the fortune is in the follow-up. Some online entrepreneurs who want passive income opt for email drip campaigns, marketers set up funnels, and sales professionals do demos and sales calls. Whatever it is, a sale is an ongoing conversation between you(the seller) and the prospect. You need to be able to talk through their objections, sell them on the value, and answer their general questions. You don’t want to connect before they have had a chance to review a proposal or too late where they have already made up their mind not to buy. How do you know when it is the right time to follow-up?
What I love about Tilkee is that it uses an algorithm (gotta love algorithms right?) to tell you if the lead is cold, warm or hot and when you should follow-up. Basically a sales coach in your email, ready to tell you when to go! go! go! and when to just move on. Who doesn’t need that? It can be exhausting to constantly keep reaching out and following up. You can quickly feel like you are getting nowhere. By contacting your lead at the right time, you can eliminate that guessing game and close the deal with a targeted and informed final pitch.
@@How to Close More Deals as a Freelancer or Blogger@@
Impress your prospect, track and analyze your proposal, and close the deal. Notice that I’m a fan of Tilkee? Sign up for a free trial and see for yourself. Becoming better at sales, whether you have a few clients, want to expand your reach to work with brands or manage a full book of business via Salesforce, a sales management tool can be the difference between revenue and wasted time. The sales process is an art and a science of saying the right thing at the right time. Save time, focus on the qualified leads, predict sales and close more deals.
This post was sponsored by Tilkee and includes affiliate links. But no worries, I wouldn't share something with you that I am not already a fan of.