Since I’m now officially a full-time entrepreneur, a lot has been going on. I’ve been traveling, booking speaking engagements, and building out #HustleHackCo. As I was traveling this week and getting my coins together, it made me realize how important it is to have a strong social media presence. When life got real with my job (I got laid off if you haven't heard), my Twitter, Instagram, LinkedIn and Periscope accounts helped me land profitable opportunities. If you haven’t figured it out already, it’s time to kick your social media into full gear. The more your social media aligns with your personal brand, the more opportunities will come your way. Since you’re a hustler on the go, below is a checklist to give yourself a social media audit.
Social Media Checklist
- Your Real Name
- Appropriate Profile Picture
- Header image that reflects your brand
- Summary/Bio showing how you serve your audience
- Link to your blog, website or portfolio
- Residential Location
I know this may seem extra obvious, but there are some profiles on Facebook, Twitter, and Instagram that lack at least three of the above items. Beyond the checklist, it’s important to make sure your social media content is purposeful and intentional. To make sure your social media content is poppin’, implement these five tips:
Be In The Right Place
I’m mainly on Twitter, Instagram, and Periscope. That’s where I get most of my clients and opportunities. Contrary to popular belief, not every brand needs to have EVERY social media channel. Just make sure the channels you currently have are where your primary audience is and allow you to showcase your brand the best.
Have a Visual Identity
Do you have specific colors that highlight your brand? Do you like using filters in your photos? What’s your brand personality? This is often overlooked, but it’s extremely important for you to figure it out.
Have a Clear Understanding of Your Audience
I know I attract millennials and young professionals, who want to develop a personal brand and turn their passions into paychecks. They tend to watch Scandal, Being Mary Jane, Empire and Love and Hip Hop as well as listen to the rap music. I can chat with them on Twitter, Instagram and Periscope. Do you know who your audience is? Do you know how you want to serve them? Do you know which social media channels they use frequently? If not, get to digging.
Showcase Your Expertise
If you check out my LinkedIn profile, my site, and my Periscopes, I share information about personal branding as it relates to your business and career. What are you showcasing online to make people want to hire you? Are you blogging? Is your LinkedIn complete? Do you have an online portfolio? Do you have a podcast? These are a few of many ways you can show you're an expert and let people know that you know what you’re doing.
Create Effective and Consistent Content
Choose 2-3 topics you can talk about and make a plan for when post on your social media channels. A great way to balance your online presence is by having 70% professional content and 30% personal content. Once you’ve decided what you’re going to write about, make a content schedule and choose an automation system. I personally like LaterGram.me to schedule IG posts, and for other platforms Buffer.
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If you’re thinking, “Damn, I have so much to do! I have to create content, create a content schedule, automate my content, figure out my brand identity, and still watch ShondaLand on Thursday”. Girl, CHILL OUT. Don’t put so much pressure on yourself. You don’t need to do everything at once nor does it have to be perfect. Perfectionism holds us back and affects our productivity. When you feel like you’re falling into the perfection trap, push forward to get to where you want to be and be yourself. If you need a little extra push, take my Squad Goals accountability challenge. You will receive daily action items to grow your channels for 30 days straight. Grow more in a month than you ever have before. Learn more and register here.