The nightlife industry is one of the most difficult industries to break into because charisma, hustle and preparation must all come together at the right time. Enter Flexxa, an influencer in the DC, Maryland and Virginia (DMV) area. Flexxa has been known to host some of the District’s largest events and most recently was named DC’s Brand Ambassador for Ciroc Ultra Premium Vodka. His job is one that is coveted by many because of his ability to host guests, plan events and interact with celebrities. However, this position was one that took much planning and strategic thinking on the part of Flexxa, who began building his brand while only a sophomore in college. Similar to Diddy, someone who he admires, Flexxa has the ability to make you excited about the brand and down right surprises us with the way he has marketed the product in such a short amount of time. We look forward to seeing how he pushes out Ciroc’s newest flavor, Amaretto. Read on to learn more about The Massive Host.
Describe your personal brand in three words:
Versatile, Energetic, Empowering
30 second elevator pitch, Go!
My name is Ke’Shawn Forbes familiarly know as Flexxa. Being born and raised in Brooklyn, New York has equipped me with attributes that cannot be labeled. I adapt to different environments quickly and efficiently. I aim to please the masses through the art of hosting entertainment, whether rockin’ the mic at an event or utilizing my hospitable nature to ensure a good time for all. Essentially, I am a great asset to any team due to the understanding and consciousness of my abilities and shortcomings.
Ciroc Brand Ambassador for The Blue Flame Agency, a Sean “Diddy” Combs company.
What is a typical day like for you?
Days don’t seem to be typical because this business is forever evolving literally each day. No day is the same. At times, I can have a set schedule and that day it gets interrupted by tasks that require immediate attention. All in all, each day no matter the tasks, I am charged with the responsibility to keep Ciroc’s visibility, presence, and down right hotness up!
What part did your personal brand play in getting you to this position?
My personal brands The Massive Host King Flexxa and FlexxRatedTv played pivotal roles in getting this position. For 7 years I was consistently rocking clubs, university events and constantly embedding my brand into the membranes of everyone that I encountered. The rapid success of my online show FlexxRatedTv (est. 2010) is what promoted me to a worldwide audience.
When did you begin deliberately building your brand?
I began intentionally building my brand in 2006, my sophomore year in college. Many don’t know that once I got my “Flexxa” name from family in Jamaica, I returned to the states as a Reggae Dancer. From there I began to takeover the microphone at college parties and before you knew it I went full speed as The Massive Host. (Can still buss a move or two though.)
How much time, money and energy do you invest to continue building a solid brand?
Each day, I’m granted another opportunity to continue the growth of my brand. Time has no limit due to me feeling like I am building the brand all day everyday, consciously and subconsciously. When it comes to money I have wised up on the unnecessary spending and really budgeting what is NEEDED at specific times. Energy should have been my middle name.
How did you garner press coverage and media attention?
Making the right connections and promoting my episodes to the agencies that coordinate red carpets and press opportunities.
What has been the greatest opportunity you have been offered?
To work for Sean “Diddy” Combs, whose career has been a constant inspiration to me.
What keeps you going?
Knowing that I am positively motivating and inspiring others to keep going with whatever their passion is.
Who are some of your mentors and why?
Funny enough, I don’t have any straight up “mentors”, I have a couple “OG’s” that I check in from time to time. I let my journey be my everyday mentor.
What were the steps you took in college that impacted your professional success?
- I fully tapped into who I was as an individual.
- I completely understood my purpose.
- I prioritized while balancing academics with social involvement.
What would you say to a recent graduate who wants to break into this industry?
THERE IS NOTHING STOPPING YOU FROM AT LEAST STRIVING BUT YOU! Although the odds are against most trying to create success in this industry, the pursuit is far greater than the actual success.
Words of Advice for Young Professionals:
Never Give Up, because if there is a breakthrough for you that is already written…in due time you and it will bump heads and it will be all worth it.