If you've been wondering how to build a personal brand, or why you need one in the first place, you need to hear this. The most important thing to know about personal branding is: In order to get people to buy from you, you need to get them to trust you. People buy from people that they know, like and trust. As a business owner, it becomes your responsibility to develop your audience's trust, because nice pictures and great websites are not going to they key to making sales.
@@ Pretty visuals will not get you paid. Your credibility will. @@
Would you let someone who is divorced give you marriage advice? Or someone who is overweight share their diet secrets? Probably not. Your personal brand is a way for you to be able a walking billboard for your business. It is how you communicate all of the things you've accomplished for yourself and other people. By communicating your value, you're able to increase your credibility. The more credible you are, the more likely that you your customer will be willing to purchase.
If you ignore content creation, your audience will ignore you too.
The easiest way to build your personal brand online is to create content. Which let's be honest, most people want to avoid like the plague. If you've been blowing personal branding off, if you've been procrastinating on creating content and saying, “I'm not going to post on social media, I'm not going to write blog posts, I'm too busy to record YouTube videos... etc.” - your customers are going to be too busy to pay you.
If you're stuck and feeling like your sales have plateaued, or if you don't really know where to go with marketing - I invite you to take a look at your personal brand. Have you consistently created free content for your audience? Do they see you as an expert they can trust?
If you haven't done any of the things above, I invite you to head over to check out this free webinar on personal branding. I encourage you to get unstuck and start building your brand, because your personal brands are really the key to making profits and getting paid.
Create your personal brand from scratch