How to Get Going When You Don’t Know Where to Start
- Who is my audience?
- What do I want to share?
- What collateral materials must I create?
- How do I want to be seen by others?
- What is in my personal inventory?
Having a clear picture of what you want the final product to look like will guide you in the creation process. If you are not crystal clear on what you want, it will become very easy to get distracted because you are not sure of where you are going. Make sure that you are committed to your vision and ready to begin designing your blueprint to success.
Create a plan. Once you have a picture in your head of what you want to create, you can begin to put together a plan of execution. Think of your brand as a puzzle comprised of many pieces that need to fit together. You have your design, communications, marketing, messaging, aesthetics, etc. Create a spreadsheet and give yourself tasks to complete each day. Below is an example.
Week 1 – Website Design
- Monday: Design logo, pick colors and fonts
- Tuesday: Write professional bio
- Wednesday: Write contact page
- Thursday: Write blog post
- Friday: Design website homepage
The most important part of the plan is setting and meeting deadlines. If you do not hold yourself accountable, you will not be successful in creating or maintaining your brand. By breaking up projects into small manageable tasks, you can begin to see progress as you cross each item off your to-do list. Have something or someone to hold you accountable. If you need branding help, ask for it!
Take action! The last step is to launch. Don’t get so caught up in the planning that no action is taken. Remember that it will not be perfect and doesn’t have to be perfect. If you wait until you are 100% satisfied, you will never launch. You are your own worst critic. Publish the website, start the blog, get on Twitter and figure it all out as you go along. It is a learning process and adjustments and improvements will constantly be made.
Building a brand is not easy and often times we do not know where to start. We can work on helping you launch the brand you have always wanted. Find out how.