If you’re stuck on how to grow your blog traffic or online business, you need to do a website audit or a blog audit. This website review would also be beneficial if you are struggling with how to become most productive and what you should be spending your time on. Let’s break it down.
What is a website audit?
A website audit is an analysis of your website, e-commerce and content in order to identify trends, areas of improvement, and growth opportunities for your brand or business.
A website audit should be done every 6 months to ensure that your site is performing to the best of its ability. It is important to do one in the middle of the year and at the end of the year, so you can adjust your strategy and see real growth. If you’re doing a blog audit for the first time at the end of the year, you’re a little late. Doing a website audit at the end of the year means that you will have to scramble to implement changes and plan accordingly for the following year. If you’re waiting until the end of the year, you are missing out on valuable insights that you could be applying to the most profitable months of the year: November and December. However, it’s better late than never. Below you will find an outline on how to do a brand audit and the questions you need to answer.
In order to make this easy on yourself, you should have your Google Analytics (GA) installed and a dashboard setup. This way, you have all of the answers to these questions in one place. Here is a screenshot of my GA dashboard:
Inside my GA dashboard, I let the data answer all of the questions I have around how my blog is doing. This way, I can go in here every time I do an audit or I’m curious about my brand’s performance. Let’s take a deeper dive into the questions that you need to answer to do a blog audit or website review.
Questions for your blog and website audit
Content and traffic is the hub for many of our businesses, and it also takes up a lot of time. This is what you should audit first. Constantly cranking out posts without a strategy or reasoning is a waste of your time. By auditing your content, you can see what posts you need to keep, rework or just get rid of all together. It will also help to inform you the topics that your audience is into most.
What were your most popular posts? Add a lead magnet to these.
What were your least popular posts? Combine them with other posts, try a new angle or simply delete them.
Which posts did ok? Revamp them, optimize them for search engines, change the title, and republish them.
Which posts were shared the most? Repurpose for another medium: video, social posts, ebook, tweets, etc.
What did you publish aside from blog posts? Newsletters, videos etc.
What pages have the highest bounce rate? Improve these pages to keep people on your site longer.
Where did you get the most traffic from (Top referral source)?
What days of the week do you get the most traffic? Publish on those days.
When were there spikes and why? Replicate those actions.
How often did you publish? Did you see any positive correlations between publishing, traffic and sales? For example, did blogging more increase your sales, or did a particular kind of post drive more traffic?
After you analyze your traffic and content, you need to analyze your money-making activities. There are many suggestions and strategies to make you money online. Not all of them will be profitable for your particular business or model, but trying them all out will help you stumble upon what works.
@@ 25 Questions to Ask Yourself When You Are Auditing Your Brand @@
Did your social media ads work? Keep the things that brought you revenue and trash the ones that didn’t.
How many people intended to buy? Figure out why they didn’t buy or consider using ads to retarget them.
What channel brought you the most money? Increase your activity on this channel.
What product sold most? Create more products like it, possibly at different price points.
How did your funnels perform and which ones do you have to improve?
What were your conversion rates for each product? Update the landing pages or funnels of those that didn’t have high conversion rates.
What days did your sales peak? Replicate this promotion or sales strategy.
How much did your social channels grow?
What strategies worked for you?
Did you see more people respond to your emails, comment on blog posts, respond to your tweets, engage on your Periscopes? If not, you need to work on building a relationship with your audience.
Systems and Processes
Do you batch process?
Do you have a way to collect your ideas and hold yourself accountable?
Have you created a system to publish and amplify content? I wrote about how to promote your content.
Do you have schedules for operating your business and running your social media channels?
Success and failures
What did you accomplish this year?
What do you wish you did better?
What worked well and you’re going to keep? What are you going to scrap?
Answering these questions and doing a website review or blog audit every 6 months will give you a clear picture of what is happening within your brand. It will give you direction on the things that you need to focus on and improve in the following months. It can be overwhelming to pull this information if you don’t have the proper analytics and tools. If you need help, I’ll do the blog audit for you and set up your dashboard so you can continue to do them moving forward.