Blog

Business

3 Must-Have Back-End Marketing Strategies That You're Ignoring

Quarantine changed business forever. Brands are figuring out how to survive as direct-to-consumer vs. retail, ecommerce has seen exponential growth, DIY trends are soaring, and corporate offices are making remote work permanent. If your brand is also looking to pivot to online, these essential backend marketing strategies will help you maintain the momentum you may have gained during the lockdown period. They can also help you if your business levels have stayed the same or even dropped.

...

Read more…

Front-End Marketing vs. Back-End Marketing

 






View this post on Instagram

A post shared by We Simplify Marketing (@easysimplemarketing) on

What is Front-End Marketing?

Front-end marketing focuses on compelling content and brand messaging to hijack your target audience’s attention. The main goal of front-end marketing is to generate leads and convert them into customers. It’s relatively easy, which is why many marketers focus on it. However, many front-end strategies, such as...

Read more…

Pandemic Pivot: How to adjust your marketing during Covid-19 and crisis

 

As many of you know, I'm the digital marketing manager for The Lip Bar in addition to the work that I do consulting with brands and teaching the First Funnel Accelerator.  When the pandemic hit, I was shook! I didn't know how our revenue would be impacted or how my clients would be affected in their business. What I did know was that I needed to pivot. 

Pivoting during this crisis requires an adjustment to your marketing strategy and how you communicate with your customer....

Read more…

How To Properly Set Business Goals for the New Year

In order to succeed in business, you need to learn how to set business goals. Why? Without goals, you will never know if you are on track, or be able to create the right kind of strategy to reach them. If you don’t know where you’re headed, how do you expect to get there? Let’s look at what your business is probably like right now.

You have no idea how much you’re going to make next month, also known as projections. You aren’t entirely sure what you made this...

Read more…

This is How I Made $8K Online with Little Work

I know you probably saw the title and were like: “What in the hell? Teach me your ways, Emm!” Well, that's exactly what I plan on doing, but before I dive into the breakdown about how I make money with my personal brand, I need to give you the backstory. Early on in my business, I realized that I hated one-on-one coaching and wanted to make more money without having to be physically present. It was a struggle to have a completely service-based business online with a full-time job as well. I...

Read more…

How to Do a Website Review and What To Do With the Information You Find

If you’re stuck on how to grow your blog traffic or online business, you need to do a website audit or a blog audit. This website review would also be beneficial if you are struggling with how to become most productive and what you should be spending your time on. Let’s break it down.

What is a website audit?

A website audit is an analysis of your website, e-commerce and content in order to identify trends, areas of improvement, and growth opportunities for your brand or business....

Read more…