This is you: you have been creating amazing content for your blog for quite a while now, months, maybe even years. But you’re still clueless on how to make that a viable business. You don’t know what to sell, and you aren’t even sure if you want the responsibility of selling anything at all. You’re a content creator. You want to write, make YouTube videos, teach courses, design shirts etc. without the hassle of having to constantly having to market yourself and hustle for every dollar. You my friend, want to make passive income. Now, many people define passive income in different ways. For me, passive income is “set it and forget it” income. You set it up once, and it continues to make money without you needed to be present. You no longer have to trade your time for money.
You can make passive income from your site.
Don’t be afraid to say it out loud. You should want to make money from the content you work so hard to produce. I feel you, because that’s what I wanted to do for a long time. I just didn’t realize that’s what it was called. I wanted to put the passion and fun back into blogging, but still be able to justify the time I spent with a monetary gain. I was constantly stressed out, because I was giving away so much free (and in my opinion, valuable) content that I felt I should be getting compensated for. It was frustrating for people to sing my praises when I did a free webinar or wrote a blog post, but it was crickets when I wanted to charge. I didn’t have the time to properly create and market courses and masterclasses, but I felt that was the only way to make an income. I just wanted to give up. I have always (for the most part) had a full-time job, but I was also passionate about helping others build their brand. I work 9-6 and then go home to write blog posts like this 3 times a week. One post takes me a minimum of 3 hours. I’ve spent as much as 10 hours on a post. That’s longer than a full work day! Y’all think I’m going to be out here doing the most for the least in 2016? Something had to change.
@@Don’t do the most for the least. Get these passive coins for your content. Here’s how:@@
2016 was a changing point for me. I committed to being money hungry. I wanted to make money for less effort. I didn’t want to deal with clients, or commit to always create courses, digital products, and masterclasses. Those aren’t the only way to profit from your content. Here’s a snapshot from my Wave account. I made close to 12K so far this year in passive income from books, brand partnerships/sponsored content, and accountability challenges. If you aren’t following what I’m saying, I made money (while I was traveling and being lazy) through my website and social media accounts. No 10 email launch sequences, no webinars with a sales pitch at the end, no client calls, nada. No intricate sales strategies or service required. The definition of lit.
There are 3 ways that I set my business up to basically run itself, and by run itself, I mean have other people and technology do most of the work. Don't let your friends miss out on this tea. Use the link below to share this post on Twitter.
@@Y'all, she spilled all the tea on passive income and her sales.@@
3 Areas to Automate In Your Business and The Tools To Do That
First and foremost, Fiverr saves my life day after day. With $5 and this site, you can hire a freelancer for various services called “gigs” and get almost anything done. The gigs I use most often are transcription services, ebook layout creation, website setup, and virtual assistance. Each of these help me to get something done without me being present or involved. You ready to get your edges snatched? Ok bet. Here’s my secret: I type about 40% of my content. The rest is transcribed. Here’s how it usually goes: I will do a periscope broadcast. If it pops off and gets a great response, I ship it over to my homegirl Evelyn on Fiverr, who will transcribe a 20 minute video into a Microsoft Word document for 5 cash. You will be shocked at how much text a 20 minute Periscope produces. I also record my blog posts during my 30 minute commute to work. Talk about speaking it into existence! I will record a voice note while I drive and send it off to get transcribed afterwards. No need to write emails or blog posts from scratch. I have a great starting point with these transcriptions. You can repurpose all kinds of video and audio content with this method. Everything from voice notes to webinars. Here’s an easy monetization tip: If you’ve been podcasting or periscoping for a while, you can take your top episodes and turn them into an ebook that you can sell on your site. You can also use Fiverr to take your 10 best (related) blog posts and turn them into a book as well using the book layout gig. The possibilities on Fiverr on endless. Click here to claim this $5 credit and try a gig out for free.
Not sure what content to create? Here are 536 blog post ideas.
@@How to speak your blog content into existence (No,but really...)@@
Social Media Promotion
In order to sell passively on your site, you need to get people there in the first place. You do this with compelling copy and consistent posting. You need to not only promote your content to increase your traffic and engagement for sales, but you will also need to boost these metrics if you want to work with brands. Coschedule is the tool of all tools to do this. You can use the headline analyzer to make sure your copy and content titles are on point. Afterwards, use the templates feature to automate the sharing of a blog post as soon as you schedule it. Once the blog post is written/ assembled, I select the sharing schedule that I have saved as a template, and 25 social posts are immediately scheduled in a few seconds with a few clicks. Don’t believe me? Peep this video below. Game. Changer. Sign-up for the free trial and see for yourself.
It’s 2016, if your email list is weak ( like less-than-500-subscribers weak) you need to get in formation real quick. Small business owners and bloggers seriously underestimate the power of being invited into their target customer’s inbox. Although inboxes are flooded with sales and promotional emails, there’s evidence that proves that email is still one of the best ways to engage an audience and acquire customers. Exhibit A:
Email conversion rates are three times higher than social media, with a 17% higher value in the conversion. (McKinsey & Company)
Email is nearly 40 times better than Facebook and Twitter at acquiring customers. (McKinsey & Company)
After reading those stats, you’re probably starting to reconsider your email list and might even be regretting not growing it sooner and faster. In the world of digital marketing, your email list is a huge part of your online business, and quite frankly, the only thing that you control. My email system not only gives me the tools to grow my list quickly but to market to that list as well. You can create landing pages, set up email sequences, tag subscribers based on certain actions and more. For example, my system does the following up for me: If someone clicks on a link to view a product, they are automatically tagged. If they don’t purchase in a certain time frame, a marketing email is deployed. I’m consistently “selling” without having to send the actual emails. It’s expensive, but I don’t see myself using another email provider anytime soon.
If you want to drive more traffic, grow your social media, and get the exact steps on how to create passive sales on your website, get the Hobby to Business Formula.
Why passive income and products? I personally don’t want to burden my passion with the pressure to produce. What does that mean? That I don’t want my blog that I love so much to be my only source of income where I’m stressed out trying to make ends meet, because business is unpredictable. I prefer to have a full-time job, where I can use their resources and name to my advantage and quietly build my business on the side. These systems and tools allow me to do both and keep my sanity.
Read this guide if you want to know exactly how to monetize your content and what to sell to make passive income. Content, social media and email marketing are just 3 of the 60 areas that I cover in the guide. There are certain aspects of your site and content that you must invest in when you want people to take your blog or website seriously. Use this blog post as a starting point. There are 29 more days of action items waiting for you in the Hobby to Business Guide.