In this day and age, we know a lot more about branding than we used to way back when. Back in 1971, we had huge brands like Ford making mistakes - e.g, releasing their ‘pinto’ car model in Brazil, only to realize it wasn’t selling because ‘pinto’ in Brazilian means ‘tiny male genitals’. These days, we know how important it is to use a notable translation service in our campaigns! Building a brand these days is definitely a lot more fun than it use to be, so read on to learn how you can stand out from the crowd: Develop a Unique Brand Personality Your brand personality is what will set you apart from your competitors. There are many different routes you can go down; it isn’t about being corporate and boring anymore! Take Fosters for example; everybody loves their brand personality because it’s very fun and ‘matey’. Select a unique brand personality and allow it to shine through in your ads, social media, site, and anywhere else you happen to be.
Have a Strong Web Presence A strong web presence is essential, as more and more people are using the internet every single day. You’ll need to have a quality website developed and a strong social media presence to engage with your audience and post unique content.
Go the Extra Mile with Customer Service Any amazing brand that wants to do well needs to have fantastic customer service. Building a great brand these days is all about keeping the customer at the forefront of your mind, making sure they have the best experience possible and going the extra mile for them.
Create Quirky Adverts You need a quirky advert that will stay in your customers minds long after it’s over. Here are just some of my favorites:
- Cadbury’s drumming monkey.
- Compare the market meerkats.
- The man who turns everything into Skittles.
- The Go Compare opera singer.
Put Your Face Behind The Brand Think like Richard Branson and Steve Jobs and put your face to the brand. This will give you an extra element of trustworthiness - you may even become as rich as them one day, providing you’re consistent (we can all dream)!
Offer Unique Products & Services Don’t simply re-hash what other companies have done. Put a spin on it, solve problems, come up with a quirky product design, displays similar to what GPX Group have on offer, and even come up with a unique product name to make yourself stand out.
You can’t blend in this day and age - it’s more important than ever to spread the word, get yourself out there, and make yourself known. Of course you need to make sure you stick to some of the old rules; appropriate advertising (not like some big brands have done in the past), honesty, and transparency.
Ensure you’re a brand that your ideal customer want to work with by providing them with an unbeatable experience in every way, and keep them coming back for more with unique, quirky, consistent content.