Personal Brands We Love: Ada Rojas, Latina Blogging Extraordinaire


I have this obsession with Latina bloggers and have always been intrigued with how they are masters at being perfect all of the time. From the outfits, to the makeup, to the lifestyle, they always seem so well put together yet out of reach. So when I met Ada at my Command Con event in June, I felt like I had met my long lost big sister or something and I was pleasantly surprised. We chatted over drinks about everything from our love lives to the industry and she dropped some amazing knowledge. Having worked with brands like Shea Moisture, Pantene, Olay and Stoli Vodka just to name a few, Ada has been able to leverage her site Gypsy in the City into a strong and recognizable brand. Known for her great sense of style, love for beauty, and gypsy like soul, Ada created GypsyintheCity.com in 2009 to fill the Latina void in the blogosphere. With hard work, determination, and her undeniable charisma, Ada has been able to attract a following and encourage her readers to welcome change with open arms like a true gypsy. Below she share what’s she’s learned in building her brand and how she asked for (and got) a job that she loves.

Describe your personal brand in three words

adventurous, ambitious, authentic

30 second elevator pitch, Go!

I'm an accomplished online influencer passionate about multicultural marketing. I have a knack for building relationships and connecting with purpose. I truly am a self-proclaimed Gypsy with an adventurous soul, working hard for her righteous throne amongst the elite in the concrete jungle.

Current position and your typical work day

Client Services Manager at Latina Bloggers Connect.

I am fortunate enough to work from home and my typical work day involves client calls, lots of emails, and crafting creative and compelling campaigns for brands and influencers to connect in meaningful ways. When I finish my day with LBC I work on content for my style, beauty, and travel blog GypsyintheCity.com

How have you developed your brand?

I've developed my personal brand by always being transparent with my journey and fearless in my pursuit of success. I graduated from the City College of New York with a degree in Public Relations and Advertising, and I always practiced a lot of the things I learned in college on my brand and watched it develop into what it is today.

Explain the role that your personal brand played in getting you to where you are today.

Like Kanye says "Everything I'm not, made me everything I am." Embracing this allowed me to tap into my potential and have confidence in my abilities, allowing my personal brand to shine. I feel like once you are in tune with your personal brand and authentic self you become a magnet for opportunities. People are attracted to your confidence and shining light.

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How did you garner press coverage and media attention?

By building relationships! I studied all the people in my industry that lived in NYC. Fashion and beauty editors, publicists, advertisers, media personalities, multicultural marketers, fellow bloggers, etc. I made sure to attend as many events as I could if I knew they were going to be there. Since I did my research I knew who they were, and I would introduce myself, give them a business card and follow up. Whenever an opportunity for a feature that fit my brand came up, they would always reach out because I had built a relationship at that point or they remembered me. Networking is crucial! You never know who you are going to meet, but you won't know if you don't go!

[Tweet "The opportunities are there but you must show up and show out first."]

Personal brands attract opportunities. What has been the greatest opportunity you have gotten?

I've gotten so many great opportunities, and I honestly can't think of just one! I think the greatest so far were my features in Cosmo For Latina and Latina magazine as well as my current position as Client Services Manager with Latina Bloggers Connect. I can finally say I'm doing something that I truly love and enjoy!

Who are some of your mentors and why?

I have a few mentors. Some I personally know and some I don't. The ones I do know don't even know that I see them as mentors. I guess this is my opportunity to let them know.

My boss lady Ana Flores for sure!

She is such a remarkable woman. I admire her passion, intellect, and hustle which is why I reached out to her for a position. I'm so incredibly lucky to work with her and her amazing team, whom I learn tons from daily.

Cosmo for Latinas Senior Beauty Editor, Milly Almodovar Thompson.

Since I was a child I've always been obsessed with fashion and beauty magazines and to see someone that looks like me and comes from where I come from at the helms of a major magazine in the multicultural market is really inspiring. I don't even think she knows how powerful that is for young women. It just validates the fact that dreams do come true if you work really hard.

Life and business coach, Marie Forleo.

This woman is a marketing genius. Absolutely love everything about her and the empire she has built. Whenever I feel like crap I watch one of her videos for inspiration. She always knows how to ignite your passion and hustle.

Of course I can't forget about my imaginary fairy godmother, Oprah Winfrey. One day I'll meet her; one day!

What were the steps you took in college that impacted your professional success?

I built relationships with my professors and always went to them for help and advice. Even out of college I still try to communicate with them. They truly are a wealth of knowledge and connections. If you are not taking the time to cultivate those relationships with your professors you are doing it all wrong! I also built relationships with my peers and helped them as much as I could and in return they helped me and still help me to this day. We were like a family, always looking out for each other. A lot of them didn't even know about my blog until I was featured in Cosmo For Latinas. I never wanted to come off as that girl who thought she was better than everyone else. I also attended a lot of the special lunches and events my communications department held. This was a great way to build relationships with industry professionals and alumni before I graduated.

What would you say to a young person who wants to work in your industry?

Always carry yourself like a professional. If you can believe it then you can achieve it. Take advantage of any opportunity to attend an industry event. You never know who you are going to meet that can help you on your journey. Always have business cards available, even if you don't think you need them because you feel like you don't do anything important. Always put yourself in the position to serve others and be of help even if it doesn't pay monetarily. It will pay off eventually. Never take no for an answer and always do your best. A strong work ethic and passion will take you further than you could ever imagine.

ada rojas, gypsy in the city quote

What can we expect from you in the near future?

As an online influencer, I hope to continue to grow my audience and resonate with my readers. I find happiness in pursuing my dreams and inspiring others to do the same. As a multicultural marketer, I hope to create meaningful yet effective, award-winning campaigns with passion.

Connect with Ada http://www.gypsyinthecity.com | Linkedin | Twitter | Instagram