You may have noticed that I have my Melanin Magic store where I sell merchandise like shirts, throw pillows and mugs. I've had that for a couple of months, and although I haven't been promoting it as much as I should, it does provide me with a couple of coins here and there. Thus, a lot of people have been asking me how I sell merchandise online, where do I get mugs printed, where do I get shirts printed and all of that stuff. You'll be happy to know that I do not have the time, energy, or space to keep all these items in my house. This is one common misconception about selling merchandise: you do not need to get your T-shirts or products printed, and then torture yourself trying to mail them out every day. I will tell you that mailing out my Make Yourself Marketable book manually every few days is such a drag. While I don't mind it, because I like to touch each and every book, I do realize how I may drop the ball for time to time. I'm busy and I might not get to the post office on time, or I run out of padded envelopes. Both of those are the types of things that you need to take into consideration when you're running a shipping operation.
Back in 2013, people would book a session with me and do nothing with what I told them. I was burned out and pissed off. I couldn’t advance as a coach, because nobody was doing the work. (Or maybe I didn’t do a good job to hold them accountable.) Either way, no work = no results, and no results = no success stories. I realized that no matter what you tell somebody, the only way to help them change their circumstances is to empower them with the tools to do it themselves or do it entirely for them.
If you've been wondering how to build a personal brand, or why you need one in the first place, you need to hear this. The most important thing to know about personal branding is: In order to get people to buy from you, you need to get them to trust you. People buy from people that they know, like and trust. As a business owner, it becomes your responsibility to develop your audience's trust, because nice pictures and great websites are not going to they key to making sales.
So many business owners are always wondering if their funnels truly work or if funnels just suck! They don't know if it is their copy, their content, the people on their list, or if email funnels just don't work for their specific industry in general. Luckily, if you’ve been struggling with writing funnels or getting your funnels to work, I’m here to clear things up and talk you off the ledge. Funnels work, and every entrepreneur can add them to their business, blog, or brand.
The 3 reasons your funnels don’t work are:
The problem with a planner is that you fill it up with a whole bunch of things that you think you might want to do that day. Let's be real. We have the best intentions, but we don't always execute. We look at our planner as a way and a place to house all of our ideas and all of the things that we want to get done, but we never prioritize them in a way that highlights what needs to get done. I recently partnered with Erin Condren LifePlanner™ on her new life planner. I got this gorgeous planner a couple of days ago and while I'm not really a physical planner kinda girl (I hate carrying around a bunch of stuff) this planner is the perfect addition. The planner allows you to break things down in a way that I found is more successful
Let's cut right to the chase. Too many entrepreneurs are making the same mistake: they are trying to sell people who do not want to buy. And they don't want to buy for various reasons that we will discuss below. Do you have a plan for attracting new customers and then leading them from the point where they’re just discovering your brand, to the point where they feel comfortable enough and trusting enough that they’re willing to part with their hard earned cash?
Every day, more and more businesses are using social media, SEO and digital advertising to get exposure for their products and services. The problem is that the Internet is as crowded as a New York City subway during rush hour. Every type of business imaginable is trying to get exposure via digital mediums but what about traditional marketing and offline exposure? This post will break down 5 ways that you can build your business offline and stand out on the crowded Internet.