Let's cut right to the chase. Too many entrepreneurs are making the same mistake: they are trying to sell people who do not want to buy. And they don't want to buy for various reasons that we will discuss below. Do you have a plan for attracting new customers and then leading them from the point where they’re just discovering your brand, to the point where they feel comfortable enough and trusting enough that they’re willing to part with their hard earned cash?
Every day, more and more businesses are using social media, SEO and digital advertising to get exposure for their products and services. The problem is that the Internet is as crowded as a New York City subway during rush hour. Every type of business imaginable is trying to get exposure via digital mediums but what about traditional marketing and offline exposure? This post will break down 5 ways that you can build your business offline and stand out on the crowded Internet.
In July, I made $6,497 in revenue, aka all the money that I’ve made from selling my marketing and branding products. This is not including affiliate commissions from It Works which is about $1100, or brand partnerships with Staples and Pistachio which were $650 and $500, respectively. This also doesn’t include investments such as stocks and foreign currency trades. Overall, I’ve had a successful month almost $10K. Not bad for some passive income. When I left corporate America, I had a goal to make $5KinPjs - hence the name of my coaching program - and I’ve done just that. What would $5K mean to you? $5K was my way out. It was just enough money to make my full-time job an option, not a necessity. I remember thinking to myself, “If I could hit that each month, I’m good.”
Ok sis, we can sit here and pretend that you don't care about your belly, the cellulite, the weight gain, your oily skin, your acne, or them acne scars. But you know you do. If someone gave you the opportunity to have perfect skin or the body you dreamed of, you would take it in a heartbeat. You know what your problem is? The same problem that we all have in every area of life: consistency and impatience.
Jumping into self-employment can be scary, but doing it with absolutely no warning? A rollercoaster. 2016 was trash as far as my career was concerned. I was laid off twice with no more than 2 weeks pay to comfort me. I have to say that I was shocked because unlike many of my peers, I actually adored my job and have constantly curved the idea of being a full-time entrepreneur. But that’s the thing with what we want, it's not always what's best for us. I had been fighting with myself for a very long time about building my own business. I have been encouraged by family and friends to just take the leap into full-time entrepreneurship. But I was so afraid to get started. I was afraid that I would fail, that I would ruin my credit, or worse that I would be exposed as a fraud to others. I was addicted to the bi-weekly paychecks, dressing business casual, the mediocrity I was able to settle into.
As a former side hustler, the one of the common questions I would get asked was: How do you organize your business to balance work and life? And the truth is, that you don't there is no such thing as work-life balance, but you can strive to have what I like to call a healthy work-life blend. My business is my life and my life is my business, therefore everything is intertwined. I never really "clock out" and my ideas and mind are always "on." After a whole bunch of years of doing a mediocre job, I finally figured out a system to organize my business and not feel overwhelmed. You can get a quick overview in the video below, or the entire outline within the post.