Managing my side hustle was really challenge until last year. My career took a few unexpected turns, with two layoffs and too many resignations that I’m ashamed to mention. The inconsistency of full-time work led me to dive into entrepreneurship while I searched for my next opportunity. Each time that I settled back into the comfort of a full-time role, I found myself struggling to find balance between my responsibilities. I have constantly leveraged my personal brand to land awesome jobs, but it felt like my business was neglected the moment I logged onto my company’s Outlook email. I wondered: is the side hustle dying; is it impossible to do both well?
Black and Latina women have been launching businesses at a record pace. However, there’s more to that than what meets the eye. Businesses are also failing each day, and the startup landscape has a specific set of challenges for women of color. You know that I keep it real with y’all, and I’m so glad that I was able to partner with Capital One this past weekend as they powered digitalundivided’s BIG Demo Day so that I could bring these real stories and solutions to you. My mission has been to teach you how grow and expand your businesses and brands through my blog, but this event was on another level! It was so inspiring to see young women of color with thriving businesses. You can catch the demos and fireside chats on digitalundivided’s facebook page.
In order for you to successfully work with brands and land content partnerships, you need to understand what brands and publicists find valuable and what they are focusing on in a particular season. For example, by reading social media blogs you will notice that in 2017 brands will be focusing on real-time video content. Therefore, you would pitch a content partnership focused on a Snapchat or Instagram Live takeover, not a sponsored blog post. Staying updated on industry trends will help you craft pitches and provide brands the content they want and need most. You have to fill a void. Lucky for you, 2017 is the year of the micro-influencer.
When someone searches your name, what shows up? Whether you are building a brand for your career or a business, you need a website. However, not all sites are created equal, and they shouldn't be. Depending on the purpose of your site, personal or professional, there are going to be some key components that you don't want to overlook. Online portfolios and websites are both marketing tools that will attract or repel your audience depending on the design, presentation, and content. A professional online presence - if developed properly - gives you a competitive advantage over your peers. This blog post will teach you everything you need to know to build a next-level website.
You can’t believe everything you read on the internet. The internet is inundated with (inaccurate) information and Google is a black hole that will suck the life out of anyone. The one trusted source that (for the most part) won’t steer you wrong are good old-fashioned business and blogging books. The strategies, tools and advice that are printed in plain black and white are unmatched. Whether you decided to overcome fear, stop doubting yourself, or alter your mindset this year, I have curated this collection of the best business, career and blogging books that you should read in 2017. Enjoy! ( Oh, by the way, you can read most of these books and magazines for *free* with Amazon Prime. Click here for a free 30 day trial.)
In order to succeed in business, you need to learn how to set business goals. Why? Without goals, you will never know if you are on track, or be able to create the right kind of strategy to reach them. If you don’t know where you’re headed, how do you expect to get there? Let’s look at what your business is probably like right now.
Working for yourself has many challenges. For me, it was living in discipline and structure. I was cruising by doing the bare minimum, because my mindset was all off. I was more afraid of failing than I was willing to work for success. I didn’t want to put in the work, because maybe, nobody would buy. But I learned this the hard way: fear is a useless emotion fueled by hypotheticals. While I wasted time being afraid, I wasn’t investing in the things that would help me grow. I was doing just enough to stay afloat. The bare minimum will barely get you results. So I got my act together, launched the Glow-Up Challenge, and did the things I’m about to outline in this blog post. Everything changed