In order for you to successfully work with brands and land content partnerships, you need to understand what brands and publicists find valuable and what they are focusing on in a particular season. For example, by reading social media blogs you will notice that in 2017 brands will be focusing on real-time video content. Therefore, you would pitch a content partnership focused on a Snapchat or Instagram Live takeover, not a sponsored blog post. Staying updated on industry trends will help you craft pitches and provide brands the content they want and need most. You have to fill a void. Lucky for you, 2017 is the year of the micro-influencer.
When someone searches your name, what shows up? Whether you are building a brand for your career or a business, you need a website. However, not all sites are created equal, and they shouldn't be. Depending on the purpose of your site, personal or professional, there are going to be some key components that you don't want to overlook. Online portfolios and websites are both marketing tools that will attract or repel your audience depending on the design, presentation, and content. A professional online presence - if developed properly - gives you a competitive advantage over your peers. This blog post will teach you everything you need to know to build a next-level website.
You can’t believe everything you read on the internet. The internet is inundated with (inaccurate) information and Google is a black hole that will suck the life out of anyone. The one trusted source that (for the most part) won’t steer you wrong are good old-fashioned business and blogging books. The strategies, tools and advice that are printed in plain black and white are unmatched. Whether you decided to overcome fear, stop doubting yourself, or alter your mindset this year, I have curated this collection of the best business, career and blogging books that you should read in 2017. Enjoy! ( Oh, by the way, you can read most of these books and magazines for *free* with Amazon Prime. Click here for a free 30 day trial.)
Working for yourself has many challenges. For me, it was living in discipline and structure. I was cruising by doing the bare minimum, because my mindset was all off. I was more afraid of failing than I was willing to work for success. I didn’t want to put in the work, because maybe, nobody would buy. But I learned this the hard way: fear is a useless emotion fueled by hypotheticals. While I wasted time being afraid, I wasn’t investing in the things that would help me grow. I was doing just enough to stay afloat. The bare minimum will barely get you results. So I got my act together, launched the Glow-Up Challenge, and did the things I’m about to outline in this blog post. Everything changed
Your resume is important, because every piece of paper or profile that is associated helps to make you more marketable. If you can master a good resume and how to sell yourself on paper, you can sell yourself in your side hustle, for speaking engagements and other opportunities. Job seeker or entrepreneur, your resume is not to be ignored. By now you should know that whatever you learned about creating a resume design is probably outdated, especially if you're in a creative industry. It is the one piece of paper that we obsess over the most and the hardest one to get right it seems. Microsoft Word templates are just not going to give you the wow-factor that you need to stand out in a pile, and the contents on it is probably a lazy collection of copy-and-paste from past job descriptions. Your resume is your introduction and speaks for you. What does your resume say about you? While a resume is just one part of the job search process, it is what can get you in the door.
A few weeks ago, I had the pleasure of going to Philadelphia courtesy of the Visit Philly team. They showed us a different side to the city of Brotherly Love, and it is now one of my favorite cities. Who would of thought that you could find so much charm and vibrancy just a little over an hour outside of NYC? If you are in town for the Made in America festival or just a quick weekend getaway, take in the views of the Delaware River at Penn’s Landing, ride through the Italian market on a segway, and learn about so many of America's firsts. The Liberty Bell and the typical tourist sites are alright, but Elfreth's Alley will really take you back in time. On my trip I enjoyed so much of the city outside of the stereotypical cheesesteaks and historical sites. If you’re ever in Philly, you need to try these things.