->

Why Instagram Stories are Better For Personal Brands Than Snapchat

Why Instagram Stories are Better For Personal Brands Than Snapchat

If you're a loyal snapper, you probably opened this blog post ready to be outraged. If you're on the fence like I've been, you're hoping to find answers on which platform to commit to. Either way, we all need to cut Instagram Stories some slack and accept that it's here to stay. While yes, this new feature is a clear ripoff of Snapchat stories, this isn't the first time platforms have borrowed from their competitors. Here are some examples:

  • Instagram offered filters first, Snapchat took it up a notch.
  • UStream introduced live-streaming, and Periscope made the experience mobile.
  • Periscope offered an opportunity for live video, Facebook Live was introduced.
  • Twitter introduced hashtags and handles, they are a staple for many social networks.

3 Reasons To Get Your Social Media Together Before You Launch a Brand

3 Reasons To Get Your Social Media Together Before You Launch a Brand

Why are you waiting until you launch your blog, brand, or business to grow your social media following? Wouldn't it be more productive to grow your social media following as you finalize whatever you’re working on, so that when you do launch you aren’t launching to crickets? It's a lot easier to grow and scale a new venture when you have a built-in audience ready and willing to listen. And you can build that audience with your personal brand. You can start building trust by focusing on adding value even without something to sell. You need to humanize before you monetize. People buy from people they trust - people, not anonymous brands. Your job is to build that trust by telling your story and communicating your expertise

How to Drive More Traffic to Your Blog with Twitter

Mastering social media promotion is both an art and a science. It’s a combination of enticing copy and accurate scheduling. Now, before I dive into how you are going to promote your content on Twitter at least 7 different times, I need to address the idea that self-promotion is annoying or spammy. You aren’t annoying if you’re adding value. And if we are being really honest, half of the time, your followers aren’t seeing your content for you to annoy them anyway. People want what you have to offer, because it’s good. If it’s not good, that’s an entirely different problem. Are you afraid to share because you aren’t proud of your work and know you can do better? If you are putting out the best content you can produce, you wouldn’t want to hold back from sharing it with the world. Just wanted to get that out of the way early on in the post, because mastering self-promotion requires a mindset shift. Assess if your concerns with self-promotion are externally or internally driven. If you think and feel like an inconvenience, you will make yourself one. Don’t be that person. You have something of value to offer, and your audience wants to consume it. If you don’t bet on you, who will?

7 Cheap Backdrop Ideas To Easily Upgrade Your Photos

7 Cheap Backdrop Ideas To Easily Upgrade Your Photos

I'm going to be real honest with you. My Instagram and blog photos are whack. I hope in a few weeks that will no longer be the case, but right now my Instagram and blog photos are definitely a work in progress. I am a student at heart, so I have studied the different trends that make both blog and social media photos stunning. I would look at accounts like Mattieologie's and wonder "how the heck does she get it right?" There are some basic principles of photography that you must follow like lighting and composition, but there is one small tweak that you can make to your photos to upgrade them from blah to bomb: photo backdrops and backgrounds. A great background gives a photo more personality and can tie your page and site together nicely. It can be a great way to create brand consistency if you use the same background or style of background repeatedly. From my IG stalking, I mean research, I have compiled 7 different options for DIY photography backgrounds that are cheap and require no time to set up

5 Rules For a Better Social Media Presence

5 Rules For a Better Social Media Presence

Since I’m now officially a full-time entrepreneur, a lot has been going on. I’ve been traveling, booking speaking engagements, and building out #HustleHackCo.  As I was traveling this week and getting my coins together, it made me realize how important it is to have a strong social media presence. When life got real with my job (I got laid off if you haven't heard), my Twitter, Instagram, LinkedIn and Periscope accounts helped me land profitable opportunities. If you haven’t figured it out already, it’s time to kick your social media into full gear. The more your social media aligns with your personal brand, the more opportunities will come your way. Since you’re a hustler on the go, below is a checklist to give yourself a social media audit.

How To Grow Your Social Media Following (Fully Clothed)

How To Grow Your Social Media Following (Fully Clothed)

Growing your social media following can seem daunting if you aren't a celebrity, a reality show cast member, or an IG model. You probably don't have an ass like Serena, Trina or Gina-fer Lopez. (If you don't know this reference, refer to Kanye West, Gold Digger) Even if you did, you probably don't plan on propping it up on a sink anytime soon and if you are, reconsider. I can't wait until being like Ayesha Curry is back in style. Phew! Now that I got that out my system, let’s get to the tea. In a world where likes and follows can largely be a result of your sex appeal or fame, what can you do to build your own following? There are two easy ways to grow your social media following: increase exposure and optimize for engagement. This means you need to get more eyes on your profile and do it at the right time. There are many things that you can do on platforms like Instagram, Twitter and Pinterest to increase exposure. Some things include giveaways, collaborations and features, advertising, twitter chats, hashtags, and post optimization. Let's dive into each one and how you can use it for your brand.