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Consistency lacks strategy, here's what to do instead.

Consistency lacks strategy, here's what to do instead.

I switched my business model to do less and make more. A workaholic by nature, I was addicted to launching products and services back to back all the damn time. It was exhausting. I was great at being consistent, but my consistency lacked strategy. Once I launched a product or a course, I was off to create a new one without letting that original product run it's course. I was on a hamster wheel of creating new things for the same customers, instead of finding new customers for all of my offerings. So I capped my income, because I limited my reach. 

Here's the thing, I thought I was giving my audience options, but what I was doing was confusing them. People didn't know what to buy, because there was too much to choose from (like the Cheesecake Factory menu). Too many options turned into obstacles, and instead of getting me sales, it watered down my brand. So in December, I wrote my marketing strategy for the year and eliminated everything. It all had to go, and I created 2 services to build my legacy on: my Hobby to Business program and The Profit Process marketing intensive. 

How To Properly Set Business Goals for the New Year

How To Properly Set Business Goals for the New Year

In order to succeed in business, you need to learn how to set business goals. Why? Without goals, you will never know if you are on track, or be able to create the right kind of strategy to reach them. If you don’t know where you’re headed, how do you expect to get there? Let’s look at what your business is probably like right now.

How to Make Money Online Without Your Own Product or Service

How to Make Money Online Without Your Own Product or Service

This is you: you have been creating amazing content for your blog for quite a while now: months, maybe even years, but you’re still clueless on how to make that a viable business. You don’t know what to sell, and you aren’t even sure if you want the responsibility of selling anything at all. You’re a content creator. You want to write, make YouTube videos, teach courses, design shirts etc. without the hassle of having to constantly market yourself and hustle for every dollar. You my friend, want to make passive income.

How To Create and Sell Merchandise By Dropshipping

How To Create and Sell Merchandise By Dropshipping

You may have noticed that I have my Melanin Magic store where I sell merchandise like shirts, throw pillows and mugs. I've had that for a couple of months, and although I haven't been promoting it as much as I should, it does provide me with a couple of coins here and there. Thus, a lot of people have been asking me how I sell merchandise online, where do I get mugs printed, where do I get shirts printed and all of that stuff. You'll be happy to know that I do not have the time, energy, or space to keep all these items in my house. This is one common misconception about selling merchandise: you do not need to get your T-shirts or products printed, and then torture yourself trying to mail them out every day. I will tell you that mailing out my Make Yourself Marketable book manually every few days is such a drag. While I don't mind it, because I like to touch each and every book, I do realize how I may drop the ball for time to time. I'm busy and I might not get to the post office on time, or I run out of padded envelopes. Both of those are the types of things that you need to take into consideration when you're running a shipping operation.

This is How I Made $8K Online with Little Work

This is How I Made $8K Online with Little Work

Back in 2013, people would book a session with me and do nothing with what I told them. I was burned out and pissed off. I couldn’t advance as a coach, because nobody was doing the work. (Or maybe I didn’t do a good job to hold them accountable.) Either way, no work = no results, and no results = no success stories. I realized that no matter what you tell somebody, the only way to help them change their circumstances is to empower them with the tools to do it themselves or do it entirely for them.

This is why your email funnels suck

This is why your email funnels suck

So many business owners are always wondering if their funnels truly work or if funnels just suck!  They don't know if it is their copy, their content, the people on their list, or if email funnels just don't work for their specific industry in general. Luckily, if you’ve been struggling with writing funnels or getting your funnels to work, I’m here to clear things up and talk you off the ledge. Funnels work, and every entrepreneur can add them to their business, blog, or brand.

The 3 reasons your funnels don’t work are:

How to Maximize Your Day and Be an Overachiever

How to Maximize Your Day and Be an Overachiever

The problem with a planner is that you fill it up with a whole bunch of things that you think you might want to do that day. Let's be real. We have the best intentions, but we don't always execute. We look at our planner as a way and a place to house all of our ideas and all of the things that we want to get done, but we never prioritize them in a way that highlights what needs to get done. I recently partnered with Erin Condren LifePlanner™ on her new life planner. I got this gorgeous planner a couple of days ago and while I'm not really a physical planner kinda girl (I hate carrying around a bunch of stuff) this planner is the perfect addition. The planner allows you to break things down in a way that I found is more successful