The beginning of the year has been a whirlwind. I’m living in the Queen City (Charlotte, NC), got engaged, and have survived my first year as a full-time, home-based entrepreneur. This personal and professional journey required so many adjustments and a huge part of that was my workspace. My home transformed into my office unexpectedly, and I had to be deliberate about making it a space that was healthy and productive for my sanity and my sales. In working with Staples, I learned about the principles of Feng Shui from expert Susan Chan and considered them when I decorated my new loft apartment.
Many people ask me about what books I've been reading, and who I turn to for coaching and entrepreneurial guidance. Can I keep it really real with y'all? My business and my life elevated when I turned the pages of the Bible and when I started listening to myself and to God. I stopped filling myself up with the ideas and opinions of others and started pouring into myself the Word I needed to hear to receive God's grace.
While I'm not perfect, I know that my growing relationship with God is one of the factors for why I have grown as a woman and an entrepreneur. I wanted to share the sermons that had me laughing, crying and shouting, and comforted me on this journey of greatness. These pastors will have you passing the collection plate by the end of their preaching. Enjoy!
In order to succeed in business, you need to learn how to set business goals. Why? Without goals, you will never know if you are on track, or be able to create the right kind of strategy to reach them. If you don’t know where you’re headed, how do you expect to get there? Let’s look at what your business is probably like right now.
If you've been to my website lately, or even connected with me on Facebook, you’ve probably noticed that I have been using Facebook bots to engage with my audience. Because let's be real, I'm only one person and can't be readily available 24/7. A Facebook bot allows we to hold an automated sales conversation at any time. Now the question is, does your business need a Facebook messenger bot?
I have gotten sick more in the last two years than I have in my whole entire life. I moved to Atlanta and have been getting beat up by ear infections, sinus infections, colds, flus, a red ant attack (I wish I was kidding) and quite a few sore throats. When the Staples Business Advantage program asked me to partner with them to bring you guys tips for cold and flu season, I jumped on it, because nobody knows cold and flu like this girl right here.
This is you: you have been creating amazing content for your blog for quite a while now: months, maybe even years, but you’re still clueless on how to make that a viable business. You don’t know what to sell, and you aren’t even sure if you want the responsibility of selling anything at all. You’re a content creator. You want to write, make YouTube videos, teach courses, design shirts etc. without the hassle of having to constantly market yourself and hustle for every dollar. You my friend, want to make passive income.
You may have noticed that I have my Melanin Magic store where I sell merchandise like shirts, throw pillows and mugs. I've had that for a couple of months, and although I haven't been promoting it as much as I should, it does provide me with a couple of coins here and there. Thus, a lot of people have been asking me how I sell merchandise online, where do I get mugs printed, where do I get shirts printed and all of that stuff. You'll be happy to know that I do not have the time, energy, or space to keep all these items in my house. This is one common misconception about selling merchandise: you do not need to get your T-shirts or products printed, and then torture yourself trying to mail them out every day. I will tell you that mailing out my Make Yourself Marketable book manually every few days is such a drag. While I don't mind it, because I like to touch each and every book, I do realize how I may drop the ball for time to time. I'm busy and I might not get to the post office on time, or I run out of padded envelopes. Both of those are the types of things that you need to take into consideration when you're running a shipping operation.