I switched my business model to do less and make more. A workaholic by nature, I was addicted to launching products and services back to back all the damn time. It was exhausting. I was great at being consistent, but my consistency lacked strategy. Once I launched a product or a course, I was off to create a new one without letting that original product run it's course. I was on a hamster wheel of creating new things for the same customers, instead of finding new customers for all of my offerings. So I capped my income, because I limited my reach.
Here's the thing, I thought I was giving my audience options, but what I was doing was confusing them. People didn't know what to buy, because there was too much to choose from (like the Cheesecake Factory menu). Too many options turned into obstacles, and instead of getting me sales, it watered down my brand. So in December, I wrote my marketing strategy for the year and eliminated everything. It all had to go, and I created 2 services to build my legacy on: my Hobby to Business program and The Profit Process marketing intensive.