When someone searches your name, what shows up? Whether you are building a brand for your career or a business, you need a website. However, not all sites are created equal, and they shouldn't be. Depending on the purpose of your site, personal or professional, there are going to be some key components that you don't want to overlook. Online portfolios and websites are both marketing tools that will attract or repel your audience depending on the design, presentation, and content. A professional online presence - if developed properly - gives you a competitive advantage over your peers. This blog post will teach you everything you need to know to build a next-level website.
Your resume is important, because every piece of paper or profile that is associated helps to make you more marketable. If you can master a good resume and how to sell yourself on paper, you can sell yourself in your side hustle, for speaking engagements and other opportunities. Job seeker or entrepreneur, your resume is not to be ignored. By now you should know that whatever you learned about creating a resume design is probably outdated, especially if you're in a creative industry. It is the one piece of paper that we obsess over the most and the hardest one to get right it seems. Microsoft Word templates are just not going to give you the wow-factor that you need to stand out in a pile, and the contents on it is probably a lazy collection of copy-and-paste from past job descriptions. Your resume is your introduction and speaks for you. What does your resume say about you? While a resume is just one part of the job search process, it is what can get you in the door.
A few weeks ago, I had the pleasure of going to Philadelphia courtesy of the Visit Philly team. They showed us a different side to the city of Brotherly Love, and it is now one of my favorite cities. Who would of thought that you could find so much charm and vibrancy just a little over an hour outside of NYC? If you are in town for the Made in America festival or just a quick weekend getaway, take in the views of the Delaware River at Penn’s Landing, ride through the Italian market on a segway, and learn about so many of America's firsts. The Liberty Bell and the typical tourist sites are alright, but Elfreth's Alley will really take you back in time. On my trip I enjoyed so much of the city outside of the stereotypical cheesesteaks and historical sites. If you’re ever in Philly, you need to try these things.
One of the most common questions that I get asked is: how do you manage your business while working full-time? The key is to stop stressing the things that don't matter, also known as non-revenue-generating activities. If it isn’t making you money, why are you bothering with it? Before you go on your righteous, “It’s not always about money.” rant, go ahead and exit out of this post, because I think in dollar signs. If you aren’t interested in making money then you don’t have a business or a side hustle, you have a hobby and this post isn’t for you. Trust me, I’m the first one who loves a good hobby, but in order to make your side business more profitable or even do it full-time, you need to be worried about the money.
If you're a loyal snapper, you probably opened this blog post ready to be outraged. If you're on the fence like I've been, you're hoping to find answers on which platform to commit to. Either way, we all need to cut Instagram Stories some slack and accept that it's here to stay. While yes, this new feature is a clear ripoff of Snapchat stories, this isn't the first time platforms have borrowed from their competitors. Here are some examples:
- Instagram offered filters first, Snapchat took it up a notch.
- UStream introduced live-streaming, and Periscope made the experience mobile.
- Periscope offered an opportunity for live video, Facebook Live was introduced.
- Twitter introduced hashtags and handles, they are a staple for many social networks.