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Consistency lacks strategy, here's what to do instead.

Consistency lacks strategy, here's what to do instead.

I switched my business model to do less and make more. A workaholic by nature, I was addicted to launching products and services back to back all the damn time. It was exhausting. I was great at being consistent, but my consistency lacked strategy. Once I launched a product or a course, I was off to create a new one without letting that original product run it's course. I was on a hamster wheel of creating new things for the same customers, instead of finding new customers for all of my offerings. So I capped my income, because I limited my reach. 

Here's the thing, I thought I was giving my audience options, but what I was doing was confusing them. People didn't know what to buy, because there was too much to choose from (like the Cheesecake Factory menu). Too many options turned into obstacles, and instead of getting me sales, it watered down my brand. So in December, I wrote my marketing strategy for the year and eliminated everything. It all had to go, and I created 2 services to build my legacy on: my Hobby to Business program and The Profit Process marketing intensive. 

1 Year Later: How I Stay Sane Working From Home

1 Year Later: How I Stay Sane Working From Home

The beginning of the year has been a whirlwind. I’m living in the Queen City (Charlotte, NC), got engaged, and have survived my first year as a full-time, home-based entrepreneur. This personal and professional journey required so many adjustments and a huge part of that was my workspace. My home transformed into my office unexpectedly, and I had to be deliberate about making it a space that was healthy and productive for my sanity and my sales. In working with Staples, I learned about the principles of Feng Shui from expert Susan Chan and considered them when I decorated my new loft apartment.

Sermons Every Entrepreneur Needs to Hear

Sermons Every Entrepreneur Needs to Hear

Many people ask me about what books I've been reading, and who I turn to for coaching and entrepreneurial guidance. Can I keep it really real with y'all? My business and my life elevated when I turned the pages of the Bible and when I started listening to myself and to God. I stopped filling myself up with the ideas and opinions of others and started pouring into myself the Word I needed to hear to receive God's grace.

How To Properly Set Business Goals for the New Year

How To Properly Set Business Goals for the New Year

In order to succeed in business, you need to learn how to set business goals. Why? Without goals, you will never know if you are on track, or be able to create the right kind of strategy to reach them. If you don’t know where you’re headed, how do you expect to get there? Let’s look at what your business is probably like right now.

Does your business need a Facebook Messenger Bot?

Does your business need a Facebook Messenger Bot?

If you've been to my website lately, or even connected with me on Facebook, you’ve probably noticed that I have been using Facebook bots to engage with my audience. Because let's be real, I'm only one person and can't be readily available 24/7. A Facebook bot allows we to hold an automated sales conversation at any time. Now the question is, does your business need a Facebook messenger bot?

5 Tips to Cheer Up Your Sad Workspace This Winter

5 Tips to Cheer Up Your Sad Workspace This Winter

I have gotten sick more in the last two years than I have in my whole entire life. I moved to Atlanta and have been getting beat up by ear infections, sinus infections, colds, flus, a red ant attack (I wish I was kidding) and quite a few sore throats. When the Staples Business Advantage program asked me to partner with them to bring you guys tips for cold and flu season, I jumped on it, because nobody knows cold and flu like this girl right here. 

How to Make Money Online Without Your Own Product or Service

How to Make Money Online Without Your Own Product or Service

This is you: you have been creating amazing content for your blog for quite a while now: months, maybe even years, but you’re still clueless on how to make that a viable business. You don’t know what to sell, and you aren’t even sure if you want the responsibility of selling anything at all. You’re a content creator. You want to write, make YouTube videos, teach courses, design shirts etc. without the hassle of having to constantly market yourself and hustle for every dollar. You my friend, want to make passive income.