In order to succeed in business, you need to learn how to set business goals. Why? Without goals, you will never know if you are on track, or be able to create the right kind of strategy to reach them. If you don’t know where you’re headed, how do you expect to get there? Let’s look at what your business is probably like right now.
If you've been to my website lately, or even connected with me on Facebook, you’ve probably noticed that I have been using Facebook bots to engage with my audience. Because let's be real, I'm only one person and can't be readily available 24/7. A Facebook bot allows we to hold an automated sales conversation at any time. Now the question is, does your business need a Facebook messenger bot?
I have gotten sick more in the last two years than I have in my whole entire life. I moved to Atlanta and have been getting beat up by ear infections, sinus infections, colds, flus, a red ant attack (I wish I was kidding) and quite a few sore throats. When the Staples Business Advantage program asked me to partner with them to bring you guys tips for cold and flu season, I jumped on it, because nobody knows cold and flu like this girl right here.
This is you: you have been creating amazing content for your blog for quite a while now: months, maybe even years, but you’re still clueless on how to make that a viable business. You don’t know what to sell, and you aren’t even sure if you want the responsibility of selling anything at all. You’re a content creator. You want to write, make YouTube videos, teach courses, design shirts etc. without the hassle of having to constantly market yourself and hustle for every dollar. You my friend, want to make passive income.
You may have noticed that I have my Melanin Magic store where I sell merchandise like shirts, throw pillows and mugs. I've had that for a couple of months, and although I haven't been promoting it as much as I should, it does provide me with a couple of coins here and there. Thus, a lot of people have been asking me how I sell merchandise online, where do I get mugs printed, where do I get shirts printed and all of that stuff. You'll be happy to know that I do not have the time, energy, or space to keep all these items in my house. This is one common misconception about selling merchandise: you do not need to get your T-shirts or products printed, and then torture yourself trying to mail them out every day. I will tell you that mailing out my Make Yourself Marketable book manually every few days is such a drag. While I don't mind it, because I like to touch each and every book, I do realize how I may drop the ball for time to time. I'm busy and I might not get to the post office on time, or I run out of padded envelopes. Both of those are the types of things that you need to take into consideration when you're running a shipping operation.
Back in 2013, people would book a session with me and do nothing with what I told them. I was burned out and pissed off. I couldn’t advance as a coach, because nobody was doing the work. (Or maybe I didn’t do a good job to hold them accountable.) Either way, no work = no results, and no results = no success stories. I realized that no matter what you tell somebody, the only way to help them change their circumstances is to empower them with the tools to do it themselves or do it entirely for them.
If you've been wondering how to build a personal brand, or why you need one in the first place, you need to hear this. The most important thing to know about personal branding is: In order to get people to buy from you, you need to get them to trust you. People buy from people that they know, like and trust. As a business owner, it becomes your responsibility to develop your audience's trust, because nice pictures and great websites are not going to they key to making sales.