Let’s get one thing straight. My issue isn’t with people who want to connect to get to know me on a personal level. I love some good conversation over drinks as much as the next person. My issue is when you ask for lunch/dinner/drinks/coffee to discuss the EXACT thing that I offer as a service. Here’s what that would look like: I would never email Mattie of Mattieologie.com to schedule lunch, and once I get there, drain her of all the knowledge she has around working with brands as an influencer. That warrants a consultation. It's one thing to have a genuine interest in connecting; it's another if you know you want something from that person that they offer as a service and you just don’t want to pay for it. Here are 3 reasons why that won’t fly and the joke will be on you anyway.
A few years ago, I wanted to be a chef. When I launched my personal branding firm, The Branding Muse, I spent a lot of evenings after work cranking out blog posts and watching Chopped on Food Network. The more that I watched the channel, the more obsessed I became with food, hospitality and catering to people. Making someone a meal from the heart is one of the best ways to show love, in my opinion. Unfortunately, the busier I got, the less I cooked and ate. I'm already skinny, so skipping meals was the last thing I needed to be doing, but I just couldn't find the time. Over the years, I have learned some lessons, recipes and hacks to make sure I eat good and dedicate time to something that I love.
Wearing sneakers to work should become a thing, especially in places like New York and Chicago, where public transportation dominates. While I drive to the office most days, the comfort of my sneakers always beats any flats, wedges, or heels I can wear. I also have to admit, I feel like my swag is a on a trillion when I have a professional outfit on and a good sneaker. Before we all get carried away, I only own two pairs: my Jordan 11s and some random Nike sneakers for the gym. $280 for some Jordans will never, ever happen again, but I have found a few pairs that will blend in with my work outfits, but still make a statement - in good way. Here are a few that are on my radar
You may have noticed that I have my Melanin Magic store where I sell merchandise like shirts, throw pillows and mugs. I've had that for a couple of months, and although I haven't been promoting it as much as I should, it does provide me with a couple of coins here and there. Thus, a lot of people have been asking me how I sell products, where do I get mugs printed, where do I get shirts printed and all of that stuff. You'll be happy to know that I do not have the time, energy, or space to keep all these items in my house. This is one common misconception about selling merchandise: you do not need to get your T-shirts or products printed, and then torture yourself trying to mail them out every day. I will tell you that mailing out my Make Yourself Marketable book manually every few days is such a drag. While I don't mind it, because I like to touch each and every book, I do realize how I may drop the ball for time to time. I'm busy and I might not get to the post office on time, or I run out of padded envelopes. Both of those are the types of things that you need to take into consideration when you're running a shipping operation.
Before we go any further, let me make one thing clear: Self-care isn't selfish. Putting yourself first isn't selfish either. As a woman, especially a Latina, we are born and bred to nurture and serve. We are taught to take care of others in the most dedicated way, but never taught to invest in ourselves. Growing up, Abuela (my grandma) would insist on all of us having our nails and hair done on a weekly basis. I always thought she was extra, but as an adult I realized that it was her version of self-care. Taking time out of the weekend to take care of the outside, naturally boosted our spirits and made us feel good inside. Now I dedicate my Sundays to those same things. You need to find the things that fuel you instead of drain you.
I work as hard as I play, usually. For every 3 weeks that I hibernate working on something for my blog or business, I make up for it when I'm out. You know what I hate though? Feeling like the life of the party, but looking like the obituary. Corporate America can easily suck the life out of any outfit. Good news, all you need is a pencil skirt and a dress shirt to go from Boardroom Betty to the Trap Queen in a matter of seconds. After you leave work, spritz some rosewater on your face, pop some lashes on, then unbutton and untuck that shirt. Tie the shirt at the waist to accentuate your waist and let them hips free. You can easily take your work outfit from day to night with a few adjustments. Atlanta happy hours happen on the low, for some weird law that I didn't bother researching. Thus, finding an after-work drink spot can be quite the hassle. If you're looking for the most affordable Atlanta happy hour specials during the week, I compiled a list of my favorite places.
This is you: you have been creating amazing content for your blog for quite a while now: months, maybe even years, but you’re still clueless on how to make that a viable business. You don’t know what to sell, and you aren’t even sure if you want the responsibility of selling anything at all. You’re a content creator. You want to write, make YouTube videos, teach courses, design shirts etc. without the hassle of having to constantly market yourself and hustle for every dollar. You my friend, want to make passive income